Client: Absolute Korea
Agency: Serviceplan Korea
ECD: Bill Yom
CD: Hyunjoo Park
Copywriters: Ah-Young Cha, Lena Lee, Rohan Vitus Fernandes
Art Direction: Jong-Soo Choi, Kostia Liakhov, Azim Abasbek
This is a pitch we won for Serviceplan Korea. The communication was directed towards the Korean youth incorporating the message of embracing modernity while staying true to their roots, something that Korea is about. What you see here is the first instalment of a long term campaign for Absolut Korea.