This project helped restore the eyesight of 88 artisans in Morocco
Portraid is a charity platform that uses photography to illustrate the problem artistically.
The art piece is then sold and the money goes directly to the person depicted in the art work.
Photographer: Thomas Rusch
The Case Film
.
The Documentary
Client: Abury Foundation
Agency: Serviceplan, Hamburg
CCO: Alex Schill
CCO: Alex Schill
Director and Photographer: Thomas Rusch
Copywriter (all assets): Rohan Vitus Fernandes
Copywriter (all assets): Rohan Vitus Fernandes
Documentary and Case script: Rohan Vitus Fernandes
Art Director: Kostia Liakhov, Azim Abasbek
Art Director: Kostia Liakhov, Azim Abasbek
Speaker: Alex Datoma
Music: Gordian Gleiss at nhb
Postproducer: Max Leist at nhb
Production Company: nhb Hamburg
© ABURY Foundation and Thomas Rusch
Awards and Recognition
Webby 2016 - Gold for Wellness and Health
Webby 2016 - Bronze for photography and graphics
Deutscher Digital Award 2016 - Bronze for Cross-Media Campaign Portraid
Jahr der Werbung 2016 - Gold
LIA 2015 - Bronze - Direct Marketing
LIA 2015 - Bronze - Use of Photography
Annual Multimedia Award 2016 - Gold
Clio Helthcare 2015 - Bronze for Awareness
Red Dot Awards 2015 - Red Dot for Social Responsibility
Supported By
