Sölden... And Action!

Sölden was one of the filming locations for the latest James Bond movie "Spectre". The brief was to use this fact to promote Sölden as an exciting Ski resort location. We came up with a series of James Bond spoofs under the campaign idea: Sölden... And Action! The premise of the campaign being that Sölden is 'A place too good to be bad.' Seen is a repeating motif of the "bad guys" in pursuit of James Bond through Sölden, but they keep getting distracted by the beauty of the surroundings and give up the chase.

A PLACE TOO GOOD TO BE BAD

Sölden Ski Resort was one of the filming locations for the latest James Bond movie "Spectre".

The brief was to use this fact to promote Sölden as an exciting Ski resort location. We came up with a series of James Bond spoofs under the campaign idea: Sölden... And Action!

The premise of the campaign being that Sölden is 'A place too good to be bad.' Seen is a repeating motif of the "bad guys" in pursuit of James Bond, but they keep getting distracted by the beauty and comforts of the ski resort and give up the chase.

Agency: Serviceplan, Vienna
Client: Soelden Ski Resort
CCO: Alexander Schill
Creative Director: Patrik Suenwoldt
Photographer: Olliver Gast
Art Directors: Azim Abasbek, Kostia Liakhov
Copywriter: Rohan Vitus Fernandes

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