Agency: BETC Start-Up Lab, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Alexandre Saad
Copywriters: Cyrielle Debrun, Fanny Molins, Rohan Vitus Fernandes, Guillaume Audi
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The Tweet Cellar
For the first time, France was represented at South by Southwest (SXSW) 2014 with the French Tech Club and the French Tech Pavilion. To draw attention to the French presence at SXSW, we came up with the idea for a Tweet Cellar, which would refine users’ tweets just like a fine wine. The Tweet Cellar initiative brought in a 400% increase in visitors to the French Pavilion and lots of international media coverage. Check out the case study of the Tweet Cellar above and turn your tweets into Grands crus with the #TweetCellar hashtag.